Expanding Your Corporate Sponsorships:
Establishing Partnerships to Maximize Revenue


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(Available for viewing
until 04.12.2018)

$215.00 Shifting from Sponsorship to Partnership: OnDemand Recording (Active for 12 months after 4.12.2017)

Webinar Training Pass

$1397.00 The Association Webinar Training Pass (Includes 12 months of unlimited live and archived webinars)
Webinar Details

Subject: Finance


Are you wasting opportunities to grow revenue by only offering traditional sponsorship opportunities? Many associations are

Increased competition for sponsors is forcing associations to work harder for partner support that seems to be thinner with each event, despite years of faithful support. And efforts for new sponsors are even less fruitful. As a result, you’re working harder for a smaller profit, and that puts all of your programs at risk. No programs, no profit, loss of members.

There’s hope! Cutting edge associations have started to develop broader relationships with their sponsors than just a single-event sponsorship. Instead of one-time deals, they’re focusing on establishing new, effective partnerships designed to build long-term relationships that secure long-term revenue from their corporate supporters. Here’s how you can do the same! 

In this webinar, sponsorship-development expert Lewis Flax reveals how corporate sponsors decide where to invest and what makes them willing to increase their sponsorship. Discover how to use this know-how to target your own best potential sponsors and turn them into partners by creating an alliance that benefits you both for years to come.

Maximize revenues, minimize effort. Instead of wasting time on the wrong sponsors and one-deal opportunities, you’ll learn tactics you can use to improve your effectiveness with everything from connecting with the right decision-makers to taking your sponsorship program beyond just conferences and events. In addition to ready-to-use strategies, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now to build more profitable—and lasting—sponsorship partnerships, including how to:

  • Differentiate your association from the crowd of other organizations seeking sponsorships
  • Build your strategy on the interests and objectives of your potential corporate partners
  • Use a proven methodology for creating a successful partnership-based sponsor program
  • Gain internal buy-in from your leadership along with staff support for your new program
  • Navigate within the corporate environment so you can connect with decision-makers

Register now for Shifting from Sponsorship to Partnership: Establishing a Corporate Partnership Program

Meet Your Webinar Leaders
Lewis Flax, President, Flax Associates

Lewis Flax specializes in assisting associations increase sponsorship and partnership revenue.  His firm, Flax Associates, provides guidance in developing the strategy, structure, and outreach to generate support from the corporate sector.  Lewis understands the challenges associations face, both from an outside consultant's point of view and from the internal perspective of a nonprofit executive.  He previously served as a vice president for IEG (a national sponsorship consulting firm) and led sponsorship efforts for Financial Executives International (FEI). Lewis is a frequent speaker, and has presented at seminars, conferences, and webinars for organizations such as ASAE, Center for Nonprofit Advancement, The Foundation Center, Maryland Nonprofits, National Conference on Volunteering and Service, and United Way.  Additionally, Lewis is a certified instructor for Dale Carnegie Training.

Register now for Shifting from Sponsorship to Partnership: Establishing a Corporate Partnership Program

Who Will Benefit
This webinar is of immediate benefit to associations and nonprofits, membership organizations, association management groups and association consultants. Personnel who will benefit the most include:

  • Executive directors
  • Advertising and sponsorship sales staff
  • Annual meeting and event coordinators
  • Fundraising staff
  • Corporate partnership and business development staff

Bottom line: if you rely on corporate sponsorships, relying on the same old strategy no longer works. As conference attendance and corporate budgets shrink, it takes a partnership approach to keep sponsorship revenue growing. Don’t miss this chance to learn how to build these new relationships and keep them flourishing for years.

Don't wait! Register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org

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