Step up from Sponsorship to Partnership:
Increase Your Revenue in 2020


Please enter your desired quantity.

(Available for viewing
until 11.21.2020)

$215.00 Step up from Sponsorship to Partnership: Increase Your Revenue in 2020 (OnDemand: Active for 12 months from 11.21.19)
Webinar Details

Prerequisites: None

Recommended Field of Study: Specialized Knowledge and Applications

Program Knowledge Level: Basic

Advanced Preparation: None


Are you losing out on  revenue because you only offer traditional one-time sponsorship opportunities? Is budgeting difficult due to the unpredictability of event-based income? Are you looking to increase revenue in 2020 and need to develop a plan?

If you answered yes to any of these questions….

Many  associations have revised  their sponsorship approach. They are focusing on partnerships—and using effective strategies to build long-term relationships that make it easier to generate additional revenue.   You can do the same!

Register now for Step up from Sponsorship to Partnership: Increase Your Revenue in 2020

In this webinar, sponsorship-development expert Lewis Flax reveals how corporate sponsors decide where to invest and what makes them willing to increase their sponsorship spend. Discover how to use this know-how to target your  best potential sponsors and turn them into higher-level supporting partners

Maximize revenues, minimize effort. Instead of wasting time on the wrong sponsors and one-deal opportunities, you’ll learn how   to improve your effectiveness in taking your sponsorship program beyond 'Bags, badges, and keycards’. . In addition to ready-to-use strategies, you’ll have the chance to ask your own questions during the Q&A portion of the webinar. 

Reserve your space now to build more profitable—and lasting—sponsorship partnerships, including how to:

  • Differentiate your association from the crowd of other organizations seeking sponsorships
  • Use a proven methodology for creating a successful partnership  program
  • Gain internal buy-in for your new program

Register now for Step up from Sponsorship to Partnership: Increase Your Revenue in 2020

Meet Your Webinar Leader

Lewis Flax specializes in assisting associations increase sponsorship and partnership revenue.  He established his firm, Flax Associates in 2008 and provides guidance in developing the strategy, structure, and outreach to generate support from the corporate sector.  Lewis understands the challenges associations face, both from an outside consultant's point of view and from the internal perspective of a nonprofit executive.  He previously served as a vice president for IEG (a national sponsorship consulting firm) and led sponsorship efforts for Financial Executives International (FEI).

Who Should Attend

This webinar is of immediate benefit to associations and nonprofits, membership organizations, association management groups and association consultants. Personnel who will benefit the most include:

  • Executive directors and Chief Executive Officers
  • Chief Operating Officers, Deputy Directors, and Vice Presidents (those responsible for non-dues revenue)
  • Corporate partnership and business development staff
  • Sponsorship, sales staff
  • Others responsible for association sales (e.g. exhibit, advertising)
  • Annual meeting and event coordinators
  • Fundraising staff

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1.5 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org

Have a question? Vist our FAQ page here

Select to add to your shopping cart.