The CFO’s role in leading through the COVID-19 Crisis


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(Available for viewing
until 05.05.2021)

$215.00 The CFO’s role in leading through the COVID-19 Crisis (05.05.20) (OnDemand)
Webinar Details

Prerequisites: None

Recommended Field of Study: Specialized Knowledge and Applications

Program Knowledge Level: Basic

Advanced Preparation: None


As the COVID-19 crisis wreaks social and economic havoc on nonprofit organizations, finance and accounting professionals must take on even more of a leadership role for their nonprofits.

They must create a plan to manage the immediate financial crisis. Build a contingency plan. Take maximum advantage of federal relief programs. Address short-term challenges. Position for future opportunities. Communicate strategy. And manage both stress and expectations.

Make sure you have the tools it will take to succeed.

Register now for The CFO’s Role in Leading Through the COVID-19 Crisis.

In this one-hour webinar, CPA Tom Hood examines the vital role CFOs and accounting and finance professionals in leading nonprofit organizations through COVID-19’s immediate and ongoing impact.

A roadmap through the crisis.  You’ll learn how to build and communicate your financial management crisis plan. You’ll gain insights for managing everyone’s stress so you can see opportunities through the uncertainty. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for expert guidance on how to lead your organization through this crisis, including:

  • An overview of how to lead through a crisis, including how to manage your team’s stress—and yours
  • The three stages of financial crisis management and how to build a plan around them
  • A framework for communicating your strategy to key executives, stakeholders and employees
  • The latest updates on Federal-government relief programs
  • Key trends and opportunities that can help you manage in the short-term and position for the long-term
  • How to develop next steps and a contingency plan for your organization

You’ll come away from this webinar with insights and practical tools for stabilizing and leading your organization now and positioning it for future success.

Register now for The CFO’s Role in Leading Through the COVID-19 Crisis.

Meet Your Webinar Leaders

Tom Hood is the CEO of the Maryland Association of CPAs and its innovation subsidiary, the Business Learning Institute. He is one of the most influential leaders in the Accounting Profession. In 2018 he was named the Second Most Influential Person in Accounting for the sixth year by Accounting Today Magazine. He was one of the first five thought leaders inducted into the Accounting Hall of Fame (2015) by CPA Practice Advisor.

Linked-in recruited Tom as one of their Top 100 Influencers and he was named to the Top 25 Influencers in Learning by HR Examiner. He is known for his prolific digital footprint and now has over 800,000 followers on Linked-in, Twitter and other social accounts.

Tom is on a mission to help CPAs, Finance and Accounting Professionals thrive in these times of exponential change. He firmly believes that what got us here, won’t get us there as the Profession faces unprecedented changes and opportunities.

He is an internationally recognized author, speaker, and consultant, featured in the Journal of Accountancy, Accounting Today, and AccountingWeb. He won the AICPA Special Recognition Award for his contributions to the profession leading the CPA Vision Project in 2003.

Tom's recognition and awards reflect his leadership in helping CPAs “shape their future” through his work at the Maryland Association of CPAs and the Business Learning Institute (BLI), BLI has a catalog of over 400 programs and 30 ‘top gun’ instructors who provide state of the art learning and curriculum for the Top 500 CPA Firms, Fortune 500 corporations, non-profits, State CPA Societies and even internationally. Tom and his team have facilitated and taught the Major Firms Group (Top 100 CPA firms) for the AICPA, co-created the AICPA Leadership Academy and lead strategic planning sessions for many of the top CPA firms all over the US and Canada.

Who Should Attend

This webinar is of value to all associations and nonprofits. Attendees who will benefit most include:

  • Chief Financial Officers
  • Mid to Senior Finance Staff
  • Operations Staff

Don't wait, register your entire team today!

CAE Credits: All live webinar attendees are eligible for 1 CAE credit hours. Association TRENDS is a CAE Approved Provider. Our programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. We will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org

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